Brand book detailing the new brand positioning and creative identity. Developed a new logo, color palette, iconography, and typography.

New tagline that represents the sensorial textures of the products and the payoff benefit of delivering better skin.

Sensorial photography direction that makes the product come to life.

New packaging design for line of skincare products featuring new color palette.

New packer boxes featuring icons that highlight the benefits of the products and what the formulas are free of.

New component design that takes on the color of the exterior package.

Created a new merchandising strategy for Sephora linear to stand out among competitors in the store with colorful shelves.